Denim CityAMS

Denim
CityAMS

The only place in the world where you can see, learn, and touch the full story of denim.

AMS SP IST
Denim City store — fabric rolls and denim on display

Come In

The Store Courses Tours Repair & Customization

Work With Us

Lab & Atelier Collaborations Partnerships

Make a Difference

Incubator Funding House of Denim

Connecting the next generation with the forefront of the denim world — towards a brighter blue.

We strive to educate, inspire, and connect by making the full value chain of denim visible, learnable, and participable. From fibre to finish, under one roof.

The Denim City team in front of De Hallen, Amsterdam

Strictly offline

Explore the store
Jeans hanging from the industrial ceiling at Denim City

If you find us, you book. 90% of the time.

A student measuring and marking denim at the cutting table

Make Your Own Jeans

All courses Incubator Jean School
Craftsman at an industrial sewing machine, feeding dark denim through

The only denim lab in the Netherlands

  • Laser
  • Ozone
  • EcoStone
  • Natural Dyes
  • Coatings
Lab & Atelier
After this tour, you will never buy denim the same way again.
Book a tour (Commercial) Book a tour (Educational)

Friday Talk

The Future of Natural Indigo

Strictly Offline

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Friday Talk

Wash Development: From Concept to Production

Strictly Offline

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Course

Make Your Own Jeans — 5 Day Workshop

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Friday Talk

Fibre to Finish: Understanding the Supply Chain

Strictly Offline

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Special Event

Denim City Open Day

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Course

Pattern Cutting for Denim

More info